Jerky and biltong; they are an enigma that have come over from strange foreign lands and have begun to infiltrate the UK snacking market. You might recognise the names, but do you know what they actually are? If you’ve answered ‘no’, do not fear, you’re not the only one. It seems that jerky and biltong are not a familiar snack for many, although they are becoming increasingly popular. And although the word ‘jerky’ might conjure up some strange imagery in your mind, we promise that that is as weird as it gets.
What are jerky and biltong?
Jerky and biltong, in their most simple forms, are strips of dried or smoked protein. Biltong originated from South Africa, where the indigenous people would hang up chunks of beef, elk, fish and other proteins and leave it to dry in the sun. We associate jerky with cowboys, however, it is a delicacy that originated from Native American tribes. The tribes would preserve the protein with salt and then smoke it by the fireside.
So, what does this mean for today? The processes haven’t changed much, although it’s safe to say that we are much more committed to food safety and quality than they were 200 years ago.
Why should I eat it?
Well, you don’t have to eat it, but we have some reasons why you might choose to give it a whirl. Jerky and biltong are low in calories and high in protein, every one of flavours are also gluten-free. Our salmon jerky is high in Omega 3, so you’ll get your essential fatty acids in. And above all, it’s incredibly tasty.
What makes KRAVE different from other jerkies and biltongs?
It tastes better. There you go, we said it. We worked hard on combining flavour profiles that will give you a delicious snacking experience. It’s also really pretty, just look at that packaging, you’ll never be judged for Instagramming your food again! #snackgoals
Where can I buy it?
Have we convinced you? If you’re in the market for great tasting, healthy jerky and biltong, you can find in Sainsbury’s. If you would rather have it delivered to your door, you can now buy it from us directly!